[ blog ]
What Is Photo Licensing?
In our digital world, photography is constantly being taken, shared, downloaded, and reposted. For many, there often isn’t even a second thought about resharing content, but when it comes to using photographs to sell goods and services, this practice can leave you in a position of conflict!
Supporting & Celebrating Diversity in our Community
Even though Pride Month has passed, we believe that Pride never ends. We invite you to learn a little bit more about Pride and how it’s celebrated here in West Michigan and across the country!
How Can My Photos Work for Me?
Photoshoots may seem like an entire production, but they don’t have to be stressful. Capture quality photos by creating a photoshoot that suits you. Let’s take a look at our key ways to have your session run smoothly.
What Is Tethering and Why Use It in Photoshoots?
Have you heard of tethering? We’ve been using this approach to many of our photoshoots, because it makes viewing, proofing and sending images faster. Let’s walk you through what tethering is and why we use it in our professional photoshoots for headshots, portraits and product photography, to name a few.
Portraits or Headshots: What is the Difference?
Every business professional needs a “headshot”. These are used for websites, social media profile pictures and more. Often a headshot and portrait are thought of as the same thing - especially to someone who may not like getting their picture taken for the sake of the company website. Still, there are some key differences in a headshot vs a portrait. Which is best for you and your needs, you ask? Let’s find out.
Fun with mugs
When you have a fun mug and a studio, photos tend to happen. Here’s to all of the ladies - well behaved and other. We get shit done (and have a fun time in the process).
Photoshelter - what you need to know
Photoshelter is a great program with lots of amazing features. But the main ones you need to know about are selecting your favorite proof images and downloading your final files.
Stock Images and SEO
SEO and conversion pages are being compromised often without anyone even realizing it. The problem is the perfect looking images peppered around a website, the stock photography. Everybody can see the photograph is not real.
This is (still) bigger than business
As many of you are aware, cases of COVID-19 are rising and with holidays coming up it is estimated they will continue to rise. To ensure our studio family and client's safety, we are temporarily adjusting what shoots we are accepting and we are working from our home offices.
What’s new in the studio…
With the changing of the seasons and circumstances our studio is changing as well.
How to Use Photography To Build Brand Loyalty
Our pandemic is unprecedented in modern history, there is nobody alive that remembers the Spanish Flu of 1918. Now is the time to be an inspirational brand.
A Personal Photo Essay
We are lucky to be healthy and sane, floating in this sea of uncertainty. We are non-essential workers so we stay at home. There are no sessions in the studio, no portraits to shoot, events to document or campaigns to produce. Work has changed.
This is bigger than business
Just as spring is in the air we find ourselves in the early days of pandemic in America. It’s important to remember that this is the beginning as the virus moves silently and efficiently through us where it can.
Makeup Styling with Emily Frew
Since our business is better pictures, we must explore all of the tools at our disposal to make a photograph better. While equipment is helpful, a frequently neglected and often powerful tool is the use of styling.
Visual Marketing & Photography
We’re proud to be a part of AMA West Michigan since 2013 and to be included in their podcast this month!
A Man of Many Hats
Kurt messaged me about doing some professional portraits because his work required very little compromise over how he is represented in his photographs. So we talked. It is nice to have the luxury of getting to know people when making their portraits and it influences the quality of the work. Kurt has lived a very interesting life.
When There's No Time for a Group Photo
After several failed Doodles, I decided to forgo the traditional group shot and use Photoshop magic to place all these women in the same place at the same time.
Collaborating with a Marketing Team
A great team makes the difference in securing a beautiful end piece.
How to Use a Photo and Not Get Sued
While photography is ubiquitous, it is not exempt from laws and regulations. It's super important for companies to be informed on the legal aspect of using someone else's images.