Have you heard of tethering? We’ve been using this approach to many of our photoshoots, because it makes viewing, proofing and sending images faster. Let’s walk you through what tethering is and why we use it in our professional photoshoots for headshots, portraits and product photography, to name a few.

Every business professional needs a “headshot”. These are used for websites, social media profile pictures and more. Often a headshot and portrait are thought of as the same thing - especially to someone who may not like getting their picture taken for the sake of the company website. Still, there are some key differences in a headshot vs a portrait. Which is best for you and your needs, you ask? Let’s find out.

When you have a fun mug and a studio, photos tend to happen. Here’s to all of the ladies - well behaved and other. We get shit done (and have a fun time in the process).

Photoshelter is a great program with lots of amazing features. But the main ones you need to know about are selecting your favorite proof images and downloading your final files.

SEO and conversion pages are being compromised often without anyone even realizing it. The problem is the perfect looking images peppered around a website, the stock photography. Everybody can see the photograph is not real.

As many of you are aware, cases of COVID-19 are rising and with holidays coming up it is estimated they will continue to rise. To ensure our studio family and client's safety, we are temporarily adjusting what shoots we are accepting and we are working from our home offices.

With the changing of the seasons and circumstances our studio is changing as well.

Our pandemic is unprecedented in modern history, there is nobody alive that remembers the Spanish Flu of 1918. Now is the time to be an inspirational brand. 

We are lucky to be healthy and sane, floating in this sea of uncertainty. We are non-essential workers so we stay at home. There are no sessions in the studio, no portraits to shoot, events to document or campaigns to produce. Work has changed.

Since our business is better pictures, we must explore all of the tools at our disposal to make a photograph better. While equipment is helpful, a frequently neglected and often powerful tool is the use of styling.

The truth is that we just don’t have enough flowers around the studio.

We’re proud to be a part of AMA West Michigan since 2013 and to be included in their podcast this month!

Kurt messaged me about doing some professional portraits because his work required very little compromise over how he is represented in his photographs. So we talked. It is nice to have the luxury of getting to know people when making their portraits and it influences the quality of the work. Kurt has lived a very interesting life.

After several failed Doodles, I decided to forgo the traditional group shot and use Photoshop magic to place all these women in the same place at the same time.

A great team makes the difference in securing a beautiful end piece.

While photography is ubiquitous, it is not exempt from laws and regulations. It's super important for companies to be informed on the legal aspect of using someone else's images.

Manufacturing is coming back to West Michigan. Not in mass-production factories, but in small-scale local artists seeking like-minded, supportive community and consumers.

While it's depressing to see less and less support of the arts, an increasingly undervalued pursuit, the media's changing landscape offers an opportunity for something new and different to arise. It's time for organizations to experiment, collaborate, and find solutions. 

Rosalynn Bliss is awesome for a lot of reasons, including being the FIRST WOMAN EVER to be elected mayor of Grand Rapids.